The gear represents the thinking and creation process. The smiley looking up represents the anticipation members have when they work on their projects. The giant mouth symbolizes members constantly updating their demos with meaningless tweaks. And the fact that it's vector means that anyone, no matter how big or small can become the exact same way.
-management
And guys, A game with "olde style Engrish," no matter how awful or sloppy, is much better than NO GAME. As they say, half a loaf is better than none. Right?