yeah this is pretty much how i feel on the matter. it's frustrating because they introduce slightly more complex themes into the games, but are way too obsessed with making it a FOR ALL AGES kind of game that you really can't take what they're doing seriously. it's like they want the game to appeal to ABSOLUTELY EVERYBODY, but ultimately make it so the game doesn't really specifically appeal to anyone.
considering how they have an irrational amount of pull with consumers, it's pretty irritating that they don't try to be at least slightly more ambitious. they legitimately have room to be more experimental with their games, but are clearly satisfied with just making safe games that only really young audiences could get excited by. not like this is anything new, though. this is exclusively how they've operated for a long time. i guess it's just annoying when you can really pinpoint how this strategy has completely ruined otherwise interesting games.
Sometimes, I wonder what happened to the old Squaresoft that effectively turned them into EA.
Square used to release games like Vagrant Story and Front Mission, but now their RPG's are pretty terrible and the next Front Mission sounds more like Armoured Core.
It's like they used to kick out a little gem every so often and even those not promoted much became popular.
The problem is that rather than learn from their success, they scrap what's popular and shit out some heartless tripe like The Bouncer or Driving Emotion Type S, which just shows that 80% of their effort goes on graphics rather than gameplay.
EA on the other hand, seems to be moving away from releasing truly awful drivel, though admittedly, this is mainly down to them buying new studios such as DICE, Criterion and Bioware to get their hands on titles like Dragon Age, Mass Effect and Battlefield.