game cover art was notoriously unrelated to the actual games in those days, though. look at megaman box art for example (apart from being terrible:
Zork does feel like a particularly interesting one to me though... with Megaman even if you haven't played it you can tell immediately from a few reference screenshots just how unrepresentative it is...
....but Zork is a text adventure that goes out of its way to
not describe the protagonist, leaving appearance and motivations and history and so on up to the player's imagination/projection. so i don't think there's any paragraph of Zork's gametext that actually contradicts the idea that you're this mustachioed beefcake roughing up the locals.... i mean the whole objective of the thing
is to ruthlessly strip-mine the area of gaudy valuables, scoring armfuls of loot and dealing with obstacles & rivals by whatever means necessary (e.g. you
do need to use a blue-glowing sword to kill a fantasy-creature to progress, pretty early on) and yet it's still such a jarring depiction
anyway here's another good bit of early box art, for the first
King's Quest:
