Physiological Effects:
Alterative, antibacterial, antimutagenic, antioxidant, aphrodisiac, blood tonic, decongestant, demulcent, diuretic, febrifuge, hemostatic, hepatoprotective, hypoglycemic, hypotensive, immune stimulant, kidney tonic, liver tonic, nutritive, rejuvenative, restorative, vasodilator, yin tonic.

Medicinal Uses:
In Asia, goji berry is traditionally used as a longevity tonic that nourishes the kidneys and liver.  t is known to stimulate the production of hormones, interferon, white blood cells, enzymes, and blood.  It also increases levels of the antioxidant superoxide dismutase and heoglobin while decreasing levels of lipid peroxides, and it nourishes bone marrow and helps remove toxins from the blood by strengthening the kidneys and liver.

Goji berries are used to treat anemia, asthma, bronchitis, cancer, chemotherapy and radiation side effects, colds, complexion problems, cough, diabetes, dizziness, erectile dysfunction, exhaustion, eye problems (cataracts, dry eye syndrome, macular degeneration, night blindness, photosensitivity, retinitis, blurred vision, and poor vision due to malnutrition), fatigue, fever, hair loss, hiccups, high cholesterol, hypoglycemia, infertility, knee weakness, leukorrhea, low libido, low testosterone levels, lumbago, menopause symptoms, night sweats, pneumonia, premature aging, prematurely gray hair, seminal and nocturnal emissions, senility, thirst, tinnitus, tuberculosis, and vertigo.

The root bark calms oughts, lowers fever, and reduces blood pressure.

Goji leaves appear to increase collagen synthesis.  they are used topically as a poultice to treat bedsores, burns, frostbite, furuncles, and insect bits.

Constituents:
Carotenoids (physalin zeaxanthin, beta-carotene), vitamin C, vitamins B1 and B2, niacin, iron, selenium, zinc, linoleic acid, amino acids (tryptophan, arginine, leucine, isoleucine), polysaccharides, phenols, betaine, beta-sitosterol.