That's assuming it even exists, because quite frankly there is a huge difference between 2k-3k, 10k, and a bunch of other k's, and no one has a precise # there. Either it's widely dependent on a ton of factors (developer size, etc?) or people are just making it up (which I still go with since they literally don't mention any fee at all associated with getting your game rated on their site)
there is a fee. however you cannot view this because you need an account at the esrb site (which can only be obtained via mail). people don't really talk about this because only TECHNICAL people do this shit and people in the industry don't need to worry about this because as you have mentioned, publishers take care of this. here is an article that shows the 2003 fees:
http://www.gamasutra.com/php-bin/letter_display.php?letter_id=505it would be a safe bet to assume the fees have went up, given how even in that article it says the fees have been restructured in 2003.
i also heard 1up podcasts talk about the fees being somewhere around 10K, and while this may or may not be true, one hinderence they were reffering to was ratings on virtual console games. nintendo needs to get every game they put on the virtual console rated and you can imagine how this would greatly deter them from releasing lesser known or unpopular games because it only means they need to sell more of the game to make a profit.
i am pretty sure everyone in the gaming industry knows the esrb is bullshit. the whole "voluntary" aspect of it is bullshit because retailers won't touch an unrated game. to bring up something, that i think really shows how ridiculous this system is, is that only until recently have games been putting the esrb rating in the game itself and not just the box (and not everyone is doing this). we all know it's possible to buy a game without the box (used), or to simply illegally download it, and in this event you would never know the game rating. so why has no one complained about this? it's pretty obvious the esrb was made just to appease the VIDEO GAMES ARE EVIL crowd so they don't get sued.
as for improvements, "adults only" is a joke because the age difference is only one year.
i guass in that year of time people can somehow handle that otherwise would have left them emotionally crippled. also this:
I propose that they get rid of all letter ratings made by the ESRB, and keep the list of
Realistic Blood and Gore
Suggestive Themes
Use of Alcohol
Mature Language
quoting this from earlier because this is what the esrb should do. as long as they list everything in the game there is no need to say HEH ONLY MATURES PEOPLE CAN PLAY THIS. by virtue of even listing these things with the current letter system the esrb recognizes some parents are fine with certain things (this applies to the 1% of people who cannot obtain games without their parents permission). that and lower the fee because holy shit is 3K for rating bullshit and so is shit like this:
g. A $250 fee will be charged to issue a rating certificate for a product that has previously been rated but will be re-released without any content changes under a new title, by a different publisher, or on a new platform.