Fucking Tazos, I dunno if you guys had them but in Australia they were everywhere...
And Oddbodz, little cards you got in your chip packet, buy more chips, get more cards, collect the set, etc...
Actually no, the "special things in chip packets fad" was pretty strong through the mid to late 90s, ranging from oddbodz to tazos to 3D pokemon cards to Dragonball Z discs, etc...
I still see them around sometimes but they are nowhere near as big as that initial tazo/oddbodz craze.