what is there to even discuss regarding the ad campaign? ITS HORRIBLE. okay cool this has never been said before about an ad campaign so lets rehash it cause i haven't heard enough 16 year olds' opinions on evil multinational corporations.
this one is admittedly something else though. they got the guy from DOGTOWN AND THE ZBOYS or whatever that shitty skater movie was and somehow they're campaigning some legitimacy by using a peoples with, to paraphrase panda, their own rich tapestry of culture, ethnicity, religions, and of course food, and saying THESE PEOPLE WHO DONT KNOW BURGER LIKE OURS. this ad crosses the rubicon, floodpants cinched up entirely too high, a shiteating grin on its face as it attempts to use people's natural respect of documentarians and other people who seem like they know their shit to sell burgers.
also its better than debating the merits of burgerking and mcdonalds.