If you're a Star Trek nerd... You'll love it
This isn't necessarily true.
The thing with this movie, as loads of people have probably pointed out, is that is doesn't have any ideas. Star Trek had ALWAYS (every second of it) been really dumb, but when it was dumb AND meant well with some kind of humanity all comes together to explore the universe and better ourselves message, then it worked. For me, at least. I saw an onion video which was like "Star Trek Fans are complaining about the distinct lack of preachy moralising!" and yeah, I kind of am complaining about it.
Star Trek is my dumb thing - I don't need it to be well written, well acted or whatever. I almost prefer it the way it is, or was. What I do need out of it is more than just explosions in space, hot young pricks being cocky, hollywood humour, 'epic' music, and so on. Most of the Star Trek movies have some of these elements in them, but they usually had other stuff in it as well. Whatever, though - I don't really like the Star Trek films. It was the episodes of TNG and DS9 that I liked mostly.
The reasons you know this movie isn't trying to be more than Transformers for 2009 is because it is totally empty headed and entirely focused on being a good summer blockbuster, which it will probably succeed at being. I mean just take Uhura - she's wearing that miniskirt again. The Original Series only kind of gets away with that because it was the 60's and back then putting a black woman on the bridge of a military ship was an audacious move. This movie doesn't get away with that, fuck off. Then there's the whole lack of currency in the future - where was it? It wasn't in the movie, in fact there were representations of modern day brands in this movie. Suddenly the future looks alot less exciting to me. And also, McCoy still being a racist (a vulcan racist, but whatever). In the 1960's racism was alot more accepted than it is today and McCoy represented a kind of good ole boy character from out west who would have been all right with racism. It made some of the worse elements of the Star Trek audience feel comfortable - congratulations on including that character trait in the new movie where it is just totally useless.
All the shit that should have been retained from the original series was dropped and all the stuff that should have been left in the 60's has been dragged forward.
So yeah the Transformers comparison is pretty accurate and while all Star Trek is dumb, this movie doesn't even try.