99% of marketing and television shows are aimed towards white culture and white people anyway

While probably true, It is almost just the title "White television" that screams "This is a channel for racist people" to some people. When you think "Black power" and "White Power" White power is almost always thought of as a racist slogan, while Black power doesn't really have that "racist feel".

and I'd say it is because of actual White Supremacists shouting that all the time, but I gotta say, "White Might" or "White Strength" etc. would bring about the same feeling.

There really isn't a single white "culture" though and that might make it seem worse. Like when you say "Irish power" or "English power" it starts to sound significantly less bad.

Though I notice that a lot of people don't like it when a white person refers to themselves as part of one of these cultures. Instead opting for thinking NO YOUR A WHITEY.

Edit: Maybe this is because I live in the US? and you can't say no I'm not <insert race/color of skin/genetic origin here>, I'm American without sounding like a moron...

Well, it's an experiment. If this is how they decided to live for the rest of their lives, it'd be pretty dumb. They're not really starting a movement and they're only inconveniencing themselves. Furthermore, what are they trying to prove when they buy only from businesses owned by black people? I don't understand their aim. If the black entrepreneurial community is lacking, couldn't that just mean that some blacks who are capable of owning companies or franchises simply don't want to? Owning your own business isn't the mark of success that people make it out to be. You can be just as happy, or happier, when working for *gasp* the man, or the business's equivalent. And, hell, if your product is good I'm pretty sure no one is going to care what color the creator is. I'm sure people would have gone just as batshit insane over [insert ][/insert] if it was pioneered by some black/Asian/hispanic person. Hell, it might have been. I don't think people look too much into these things.

Sure, more black people should go to college or whatever and earn degrees that could potentially help them start a company (well, in theory; if every person from a minority group that's underrepresented in the field of higher education suddenly went and got their degrees, finding jobs would be hell), but owning a business isn't the only way to achieve the American dream.

/ideological tangent

These people would be much better off advocating higher education for black people. Or, hell, they could go to Africa and persuade people to start up businesses there.

Also, lol, 14 miles is kinda nothing. I don't see why it's called an "odyssey".