What makes you think it was an awful reception when a lot of high profile games were pushed till next year, and 2K themselves have already announced that because of Borderlands sales they are making it one of their
major series' and that we can expect a sequel?
Source:
http://au.xbox360.ign.com/articles/105/1052016p1.html"During Take-Two's financial call this afternoon, CEO Ben Feder expressed enthusiasm for the long-term outlook of its hit new shooter franchise, and hinted at possible sequels going forward."
"We have long term publishing rights to sequels of Borderlands and expect this to become a key franchise for Take-Two," he stated.
"Gearbox announced recently the game became the fastest selling new title of 2009. "