prefacing this with the logo is awful and really means very little in the grand scheme of things. it's just really funny that yoyogames is mismanaging game maker so badly ever since picking it up. first they signed up with softwrap and only annoyed legitimate paying users, then there is the constant delays in updates to game maker when open source and community projects are making more ground, and now they rebrand game maker to make it look even less legitimate than ever.
gamejolt (
http://gamejolt.com/articles/interview-with-game-maker-8-logo-creator/3016/ ) had an interview with the guy who made the logo and it's pretty great. some choice things:
sketches of logo creation process:

Did you feel confident once you saw the other finalists you were up against?
Totally. I’m generally a pretty confident person (some may refer to this as cocky) still I remained positive all the time. To tell the truth I got even more confident when I saw my competitors’ creations than I was when there wasn’t much known about them. I’m absolutely not saying they’re bad, but I can clearly understand why YYG didn’t choose them as the final logo.
How did it feel when you saw the criticism that was directed at your logo?
Most of the comments were just plain immature and really couldn’t be taken seriously. On the other hand, I loved the originality and great lengths of effort some of the commenters took to express their frustration with not being the winner – there’s even a game aiming to destroy the new logo! I guess nobody, not even Sandy himself, would have expected so much ranting (let’s say “heated discussion”), but eventually everyone will calm down as they realize there’s just no point in childish complaining. I’m however still kind of puzzled why only 8% picked this as their favorite, but I’m glad Sandy and a few others realized what’s really behind this logo. Of course I still feel great about having won and having defined part the future of Game Maker.
this logo went up against 4 other finalists and was the least popular by a landslide at 8%.
gamejolt also had a disclaimer:
Based on the maturity levels I have seen elsewhere regarding the logo sadly I feel it necessary to make it clear that Zak submitted just one of over 500 designs that were entered into the logo contest and obviously did not make the decision that his would be the winning design. Hateful comments directed towards him will not be tolerated.
i don't really appreciate how it's framed that this guy won by no choice of his own and is shielded by criticism somehow when he talks about how people only dislike the logo because they didn't win. also the whole thing about stroking his own ego by saying this logo is clearly superior to everything else produced and the 92% who didn't vote for his design are simpletons who don't understand the work that went into the logo. great guy.
yoyogames is now taking "suggestions" on a revised logo:
http://gmc.yoyogames.com/index.php?showtopic=455718just amazing how they can't even get a logo right.