By the way guys is any of this stuff REALLY that hard to come up with? I mean how much effort does it really take to get a bunch of weird stock photos or footage and throw it up on a website with a countdown and say "this is from Kojima" and get tons of attention? It really COULD be just photos of food from his twitter and nobody would know and they'd think he was some sort of marketing madman. I could have done this exact same teaser, I'm not sure why people always act like these things are so brilliant or hard to come up with when it's basically just weird stock footage.
I'm not belittling the fact that it WORKS, but it doesn't take much effort to do. Most of the work is done by the fact that everyone loves Kojima countdowns.
yeah there's nothing amazing about it at all unless your only source of creativity is videogame. but in the context of being an ad for a video game from a guy like Kojima I agree it does work and it doesn't need to be inventive. it's successful in that it clearly presents a MYSTERY to the viewer, and while that mystery doesn't seem like it'd be difficult to solve, it would take time and effort. it's like a shortened, less complex type of viral marketing that only targets existing customers and gets them talking about Kojima and MGS again
where the footage is from doesn't really matter. it seems to come from numerous different sources, like commercials and documentaries. obviously they're all about cutting. idk what the background image says yet