- things that i can't get from other games, films, comics, books currently in existence. preferably lots of them.
- attention to detail.
- good understanding of pacing, player expectations, spacing and other structural elements of game design, especially those specific to computer based games.
- a coherent concept or message that is competently explored - meat.
- good use of surrounding media - writing, music, visual art, cinema and animation, computer programming, electronics.