cold war kids.....
Actually I could kinda see this just because I think the next step after hip irony is a kind of pastiche of sincerity. Like irony has always had a weird NOBLE SAVAGE thing going on with awful pop culture garbage where part of the fascination is the idea that other simpler (possibly farmer??) folk like this shit genuinely and that perhaps . . . we fell from grace . . . and that the way to become a better person is to wholeheartedly embrace that stuff too.
This is a good example of what I'm talking about (don't read it it's awful) and so is that one David Foster Wallace essay where he suggests hightailing it back into the 19th century psychological novel as a response to smug Dave Eggers postmodern garbage. Basically it's just latching on to whatever dumb shit still has an aura of sincerity around it so you can wrap yourself in it like a snuggie and feel grounded and matured I guess. That website is a pretty good example in that it's generic hipster girls standing around in some kind of concrete box and then just vaguely namedropping bands and things while presumably deep soul-searching happens somewhere in the background.
uh this ended up being a weirdly spiteful post but I just really don't trust the idea of getting out of dumb irony shit by embracing even dumber and more reactionary garbage as a condescending way to BECOME COMMON MAN.