Well, there are 4 possibilities:
1. Rear fan
2. Processor heatsink
3. Side fan
4. Graphics cards
Now then the side fan and the rear fan look to be of pretty low quality, so I would suggest replacing them with fans that produce under 20 dBA. The stock AMD fan should not be making a lot of noise, but unplug all the other fans and see. Also turn on AMD Cool and Quiet, since it is usually on all ASUS motherboards, that should regulate fan speed. Otherwise there are millions of quiet heatsinks out there. For the graphics cards, you can replace the stock heatsinks with passive coolers or quieter fans.
Here are some recommendations:
1.
http://www.newegg.com/Product/Product.aspx?Item=N82E16835185057 - Scythe is well known for both their high-airflow/high-noise fans and their quiet fans.
2.
http://www.newegg.com/Product/Product.aspx?Item=N82E16835106088 - I recommend Thermaltake.
3.
http://www.newegg.com/Product/Product.aspx?Item=N82E16835224011 - I have five of these in various computers I have built, they are excellent and very very quiet.
4.
http://www.newegg.com/Product/Product.aspx?Item=N82E16835106112 - Again, I recommend Thermaltake. The only better VGA cooler than this is the Arctic Cooling Accelero S1 and it is BIG, full tower only.
Without the graphics card coolers the total would be about 50$, with the GPU coolers: 100$.