they're BOTH wrong in the way they're approaching this

I think we can all agree that marketing is probably some of the most counterproductive and repulsive shit ever

still makes the mac ads look bad tho! the mac ads are making a stereotype even if nobody believes it (?). and a lot of people buy macs because of the ads, not just awful hipsters.

still makes the mac ads look bad tho! the mac ads are making a stereotype even if nobody believes it (?). and a lot of people buy macs because of the ads, not just awful hipsters.

yeah marketing is terrible. I actually just had an assignment on this that had some pretty good ads, lemme see if I can dig them up

edit: picked this one cuz it's funny and has a shout out

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I don't see how one bad ad trying to make another look bad somehow makes the first ad good, which is what you were saying.

Also I've never, ever heard of anyone buying a Mac because of the ad.  Ever.  Awful hipsters were already going to buy Macs (to stick it to The MAN by buying into another The Man), they are just the only people who go "YEAH...THAT MAC GUY IS ME AND PCS ARE GAY", and they were already like that man! 

The Mac ads make hipsters go "YEAH THAT'S ME PC SUCKS."
The Windows ads make other people go "YEAH THAT'S ME MAC SUCKS."

Tell me how these are different.

I don't see how one bad ad trying to make another look bad somehow makes the first ad good, which is what you were saying.

Also I've never, ever heard of anyone buying a Mac because of the ad.  Ever.  Awful hipsters were already going to buy Macs (to stick it to The MAN by buying into another The Man), they are just the only people who go "YEAH...THAT MAC GUY IS ME AND PCS ARE GAY", and they were already like that man! 

The Mac ads make hipsters go "YEAH THAT'S ME PC SUCKS."
The Windows ads make other people go "YEAH THAT'S ME MAC SUCKS."

Tell me how these are different.

hahahaha "what type of reader is this ad trying to reach?" I can't help but to smile real big when I think of someone seriously asking that question about that ad.

well in addition to all I've already said, those windows ads don't actually mention macs. the ads aren't the same at all

also look up how much better macs have been selling since they started running those ads?? every college kid has a mac. I'd talk about my chem lab here but I'm afraid Dada is lurking the thread waiting for me to drop some anecdotal evidence.

It is surprising that it took all the way to #40 to call out Apple products. Initially, we were planning for an entire week on Apple products, but that would just be over kill.

Plain and simple, white people don’t just like Apple, they love and need Apple to operate.

On the surface, you would ask yourself, how is that white people love a multi-billion dollar company with manufacturing plants in China, mass production, and that contributes to global pollution through the manufacture of consumer electronic devices?

Simple answer: Apple products tell the world you are creative and unique. They are an exclusive product line only used by every white college student, designer, writer, English teacher, and hipster on the planet.

You see, a long time ago Apple’s were super popular among layout artists and graphic designers. Then Apple released Final Cut Pro and became the standard for film editors. As a result, lots of creative industries used Apple computers instead of PCs. Eventually, people started making the connection, and all of a sudden all white people need to have a Mac.

When you ask white people about Mac’s they will say “oh, it’s so much better than Windows,” “it’s just easier to use,” “they are so cutting edge,” and so forth. What’s amazing is that white people NEED to meet people who use Windows to justify themselves spending an extra $500 for a pretty looking machine.

It is also important that white people are reminded of their creativity, and remember you need a Mac to creatively check email, creatively check websites, and creatively watch DVDs on planes.

White people also need iPods, iPhones, Apple TV, AirPort Express stations, and anything else that Apple will produce. Because you need to express your uniqueness by purchasing everything that a publicly traded company produces.

Apple products also come with stickers. Some people put them on their computer, some people put them on windows, but to take it to the pinnacle of whiteness, you need to put the Apple sticker in the rear window of your Prius, Jetta, BMW, Subaru 4WD Station Wagon or Audi. You then need to drive to a local coffee shop (Starbucks will do in a pinch) and set up your apple for the world to see. Thankfully, the Apple logo on the back will light up! So even in a dark place, people can see how unique and creative you (and the five other people doing the exact same thing) truly are!

Knowledge of Apple products can be useful in a number of social situations. If you see a white person with a Mac, an easy way to approach them is to say “Is that a Powerbook? What OS do you have?” They will happily start talking to you, after the requisite five minutes, you can invite them to an 80s night.

Do they really come with stickers??

(Macs ARE personal computers and therefore ARE PC's nimrods...) for more than making squirrel movies...

the better networking/server capabilities Windows has