I look forward to your results.

worst reply in the entire world.

do you have any fucking idea how many people struggled and fought and died just so you could sit here on your stupid, lazy ass and type your worthless opinions into this forum? "you can never change society"? that's the dumbest bullshit I've ever heard and it's coming from literally one of the most privileged people in the entire world, who lives in a country that went through countless struggles that resulted in the cushy lifestyle you're currently permitted to have.

ALL of those struggles started with the simple notion that people need to know what the problem is. that's where it begins. once you know how things are, and you're rightfully displeased with the situation, change becomes possible. every popular struggle succeeds on the agreement of the public at large, no exception.

remember the Israeli-Palestinian conflict? yeah, I'm pretty sure you'd tell me "the US will never stop helping Israel carry out its bloody occupation, you can't change a thing." but actually, keep your eyes open the coming decade. the activists who care about this conflict and have for years endured the most vile treatment, the destruction of their careers and defamation of their characters, have actually finally largely succeeded in educating the public on the matter. what's happened is very similar to South Africa during its apartheid: it's been turned into a bad word. everywhere in the world, people know there's something up with Israel. and this has very seriously changed the way things operate, and the limits of what the propaganda machine can get away with as it tries to deceive the public. it may not seem much to you, but that's literally the road towards a solution being paved. remember: South Africa had to become a state of all its citizens after the international pressure to do so became intolerable, and when one of the greatest activists on the matter was asked about it, he said that one of their greatest successes was how they educated the public so that they knew what "apartheid" means and how horrible it is. change ALWAYS starts with public awareness.

just knowing is DEFINITELY a crucial thing, even if you're not an activist and intend to do nothing, and by DELIBERATELY avoiding knowledge about this issue you're doing yourself and also everybody else in society a great disservice. it's disturbingly anti-social, frankly.

I'd rather you tried to know about the issue and got it wrong than this kind of antipathy.

surely if there's one thing the history of marketing has taught us, it's that everybody involved in marketing should be round up and sent to a deserted island where they no longer pose any threat to human civilisation.

#itsguillotime