That's a really sexist ad. Kind of ironic..."respect animals but don't respect women."
I guess they were trying to appeal to the audience at the superbowl. but this is dumb because as you pointed out (and I'm really surprised you're the first!) this is shooting your other, MUCH LARGER, audience, of WOMEN, right in the face.
what I expected and would have honestly loved to see was just the gayest add. dudes holding carrots between their groins, sponging off each other with broccoli in the shower. I'm not even kidding I think that would engender a lot of respect for PETA.
OH NO HOMOPHOBES WON'T LIKE IT yeah like homophobes are gonna care about animal rights.