it is manufactured rebellion. Popular. it's not about getting some unknown or atistic group some exposure, it is using a recognisable symbol of 'rebellion'. Also it has a chance of actually working. merzbow wouldn't. Is it really that hard to get??
sorry, I meant Merzbow as like an example of something AWFUL that's still preferable to pop song in some way. If I meant it as 'arty' music I would've picked, I dunno something else
would something meme-y like THE PRICE IS RIGHT theme work better? something incredibly stupid like that? I dunno my sensibility about it would be to see the stupidest possible song on the top of the charts instead of x-factor song. Or like Rick Astley but something actually funny and not Rick Astley? Maybe the macarena makes a comeback
Edit: How much money does RATM stand to make from this